Movin' On Up

Have You Googled Your Name Lately?

Do you ever wonder how much information about you is floating around in cyber space? If you haven’t ever searched your name online, you should try it just for fun. It’s important to be aware of what information others can access about you because when you apply for a job, an employer is likely to go online to research more about you. Gone are the days when an employer would only look at your résumé.

The web has become a medium for personal branding. It helps others connect to information that tells who you are and what you do. It’s important that positive results show up in a search about you. If no search results show up about you, it’s time for you to generate some results yourself. When it comes to online branding, you have to take some matters into your own hands. Here are a few tips to help you create your own positive online brand for yourself.

Choose your name. If you have a common name, it’s important to decide how you want to format it. For instance, Tom Z. White will show up better in a web search than just Tom White, simply because adding an initial or your middle name will differentiate you. As you begin to brand yourself, see how your name stacks up by trying an online identity calculator. Also, when you decide on what name you are going to use, be sure to stay consistent and use it with all your online branding and even on hard copies of items like your résumé, cover letter, and business cards. The name an employer sees on your résumé is the name they will search online. So it’s important that your information is consistent and matches up.

Create professional social media profiles for yourself.  For example, LinkedIn is one of the popular social media sites for listing information about your work experiences, interests, and education. You can upload your résumé, include details about your work history, and showcase recommendations others have made about you. It also allows you to make networking connections with others. Just be sure you’re aware of what your personal social media sites reveal about you because they may show up in a web search about you, too. A few other great sites like Brazen Careerist, Plaxo, and Friendfeed can also help you build your network and visibility.

Create a professional blog. A professional interest blog allows you to write about and share information on topics that interest you and pertain to your career. To maximize your results with this tool, be sure to focus on professional subjects and always include your name on it, so when you post information search engines like Google can recognize that it was created by you. As you post more content, the ranking of your blog will rank higher in search results. Find out more about creating a blog. 

Write for other blogs. With an abundance of blogs available to choose from today, many blogs and news sites are looking for additional content writers. If you don’t want to create your own blog, you can still write for someone else and include your name in it. This is also a great way to help your name get recognized in search results. So, start finding blogs that interest you and begin building relationships with those blog writers.  

Comment on blogs. Using your full name when you leave comments on others’ blogs will also allow you to show up in search results. You can leave thoughtful, professional comments on subject-matter blogs in your field of interest. This is a simple way to build your online presence, especially if you use a unique name when you post comments.

Create an online résumé. This is like your traditional résumé, except it’s kicked up a notch. An online version allows you to incorporate multimedia elements such as podcasts, videos, photos, and social media sites. It can also let you showcase a portfolio of your best work. Having an online résumé shows an employer that you go above and beyond. And because it’s housed online, you never know who could find it and offer you the next big job. Get more information on creating an online résumé.

These are some basic tips to help you create an online identity for yourself and get noticed more in search results. As businesses continue to evolve and our society becomes more technologically savvy, having a résumé isn’t always enough. You have to evolve with the times too, and following these tips can help you do just that.

Five Common Words You Don’t Want On Your Résumé

In this recovering economy, the job competition can be cutthroat, and job seekers are suiting up and bringing their A game to the fight. Employers are getting hundreds and hundreds of applications and résumés for every job posting. And, since most employers spend an average of only 20 to 30 seconds reviewing each résumé, it’s important to make sure yours doesn’t fall through the ropes.

A résumé that is concise, scanable, and still packed full of the right information is a great start to get you noticed as a top-notch contender. And, including power words can add a strong punch. But, adding the wrong words can be a knockout that leaves your résumé down for the count. So, make sure your résumé doesn’t have these commonly used words before you enter the job search ring.

Responsible. A job is defined as a duty, a function, or something that has to be done. Every job is a responsibility. So it’s understood if you’ve had previous job experience that you were responsible for something. Your résumé is about listing your accomplishments, not your responsibilities. So, instead of using a vague and common term to describe your work history, give specific and quantifiable facts and figures to impress your perspective employer. For example, instead of saying “responsible for office sales,” provide information like “sold X number of units and increased company sales by 46% in 2009.”

My. Or me, or I. These are first person pronouns and should not be used on your résumé. Since it’s understood that it’s “your” résumé, words like “I” are unnecessary and redundant. And, they can make your résumé appear unpolished, unprofessional, and even too “you” centered. So, make sure your résumé isn’t sucker punched by first person pronouns. Instead, begin sentences with action verbs like reduced, developed, programmed, etc.

Successful. If you weren’t successful at something, you certainly wouldn’t have it on your résumé. Perspective employers want to know how you can impact their bottom line and grow their business, so show them you’re a champion who can provide results by giving detailed and precise examples on your résumé. Don’t waste space saying you were successful. Give specific instances that prove you were.

Dependable. Like the word successful, using broad, overused terms, including dependable or reliable, won’t distinguish you from other job seekers. To set yourself apart, offer tangible examples of your work experience. Use numbers and data. And focus on results. Demonstrate your dependability by conveying how previous employers relied on you by sharing your achievements and growth. 
 
Team player. Hiring a team player is important to every employer. But, the term is liberally used on most résumés and has essentially become a waste of space. Demonstrate your ability to work with others by describing the teams you worked with and what you achieved together. For example, instead of simply saying you’re a “team player who works well with others” explain how by using examples like “worked with IT, HR, and marketing departments to develop companywide leadership training initiative for 3,000 employees.”

With a limited amount of space on your résumé – only a page or two – to present your abilities and work history, it’s easy to get stuck on broad, commonly used words to convey your skills. But you can add the clout and punch your résumé needs by concentrating on communicating how you were responsible, why you were successful, and when you were a team player. Quantify and explain your qualities. By focusing on your accomplishments and avoiding overused terms, your competition won’t stand a fighting chance.

My Entry-Level Life

Spring is in the air. It’s the time of year when college students begin anticipating summer vacation or start preparing for life after college. Maybe you or someone you know is looking for that first job or maybe hoping to land an internship or part-time job. Regardless of what you’re looking for, we’ve got some information you’re going to want to read.

Starting next Monday, March 29, and going through the beginning of August, we’re featuring a new blog series called My Entry-Level Life. As part of this series, each week we will post different topics about finding and transitioning into entry-level job positions.

Through this series, we’ll share tips on topics like hunting for an internship or first job, what to do the first day at work, work-life balance, phone etiquette, interacting with upper management, and much, much more. Whether you’re just starting out or starting over, this series will tell you what you need to know.

Next Monday, the focus will be on beginning the job hunt. We’ll discuss the benefits of getting a full-time job versus the benefits of an internship. How do you start looking for a job or internship? Tune in next Monday to find out!

The Unexpected Detail that can Kill a Job Opportunity in One Second or Less

You’ve crossed the “t’s,” dotted the “i’s,” precisely followed all the do’s and don’ts, and your professional résumé is now a testament to your abilities, strengths, and experience. You’re certain your résumé is the shining example that all other résumés should imitate. Still dizzy with the pride of your feat and the vision of job offers sure to come, you quickly complete an online job application and submit your piéce de résistance.

Moments later, in an e-mail inbox far, far away, a hiring manager deletes your submitted résumé before the Outlook e-mail alert fades from their computer screen. With one glance, they’ve eliminated your carefully prepared résumé and the possibility of your employment. So, what went wrong?

While it takes them only 20 seconds to review a résumé, an inappropriate e-mail address that does not reflect professionalism can end a job opportunity in a split second. A clever, witty, funny, silly, or even flirty e-mail address on a job application or résumé submitted online or in person is often perceived as unprofessional. But in a digital age, your résumé is a potential employer’s first impression. And, first impressions are notoriously difficult to change. Hiring managers spend an average of only 20 seconds reviewing a résumé before they choose to discard it or keep it for further review. Your e-mail address is a reflection of you. Your résumé may never make it out of the inbox if it looks like spam. So, it’s important to have a professional e-mail address when applying for a job. If possible, choose an e-mail address that contains your name, like john.smith@emailaddress.com.

Maybe you’ve had your clever e-mail address since the days when AOL still announced “You’ve Got Mail.” Maybe it took days upon days to come up with that address and you’re loathe to part with it. If that’s the case, keep your clever e-mail for personal communication and open a professional one for your job search. You can even have your e-mails forwarded to your preferred address. Is it worth risking a job opportunity for the sake of a clever e-mail address?

No detail is too small to overlook on your résumé. So, make sure your e-mail address is appropriate and professional when applying for a job.

Top Blog Posts and Polls of 2009

This has been a year full of twists and turns, ups and downs, and a lot of learning. This year we’ve provided you with a lot of information about how and where to look for a job, building a standout résumé, interview skills and follow-up advice, etc. So, if you missed anything, check out our most read Movin’ on Up blog posts and polls of 2009.

Top 5 Blog Posts of 2009

1. 30 Power Words to Power Up Your Résumé & Boost Your Job Search – Help employers take notice of your résumé by using these 30 words to help showcase your skills and abilities.
   
   
2. Where to Find Hot Summer Jobs – Think summer jobs only consist of retail or fast food? Check out these summer employment opportunities to help make some extra cash.
   
   
3. Negotiating Salary in a Recession – Although many companies enforced salary freezes in 2009, there is still a chance to negotiate your way to a higher salary. How? Get the scoop here.
   
   
4. 6 Things to Bring to an Interview – Before you go to your next job interview, make sure you take these six basic things with you to help you land the job.
   
   
5. 5 Ways to Say Happy Birthday at Work (Without Breaking Your Budget) – Sometimes birthdays can get expensive when you have several co-workers. Learn five tips on how you can still celebrate the occasion, while saving money in the process.

Top 5 Blog Polls of 2009

1. This Holiday, Do You Need a Second Job? – To get a pulse on the economy and to follow up from our summer job poll, 53% of respondents said they are on the hunt for a second job. See all the results.
   
   
2. What's the Most Important Soft Skill Today? – Employers do look at your soft skills when considering you for a job. According to those surveyed, what are the most important soft skills?
   
   
3. This Summer, Are You Looking for a Second Job? – What was the outlook on taking a second job during the 2009 summer? Take a look at these results and then compare to the follow-up holiday poll at the top of this list.
   
   
4. This Year, Is Higher Education Worth the Cost? – During this recession, with unemployment numbers at an all-time high, many are choosing to return to school. Is it worth it?
   
   
5. Generations and the Job Search: Who’s Having a Harder Time? – When it comes to finding a job, are new grads or mature workers having a more difficult time finding work?

Here’s to a bright 2010. Happy New Year!

Give Back and Add Holiday Cheer to Your Résumé

If you’re looking for a job this holiday season, now is the perfect time to spruce up your résumé with community involvement. A résumé that illustrates activity and involvement outside work demonstrates a well-rounded individual with a diverse range of skills, talents, and background. All of these characteristics could help you stand out like a brightly lit Christmas tree in your next interview.

Community involvement not only establishes your character, work ethic, and abilities, it also shows a potential employer you’re worth investing in, that you have history, interest, attachment, loyalty, and care within and for your community. Traits that also translate to a good employee. As an added bonus, volunteering for a local charity or at an event is a great way to network and give back. And what better time to start giving back and brightening your résumé than in the season of giving?

Not sure where to start? Begin with your passions and interests. If you are a runner, consider organizing or volunteering for a local Santa run. If you like working with children, get involved with your local children’s hospital or an organization like Toys for Tots. An energetic and outgoing individual who isn’t afraid to bust out an a cappella carol is everyone’s favorite Salvation Army bell ringer.

The sky’s the limit, so start with something you enjoy and care about. It’s a great way to make someone’s day brighter, and make your résumé shine like tinsel.

Six Job Search Rules You Should Never Break

When applying for a job, it’s everyone’s goal to stand out from other applicants and be noticed by employers. However, there are both good and bad ways to stand out. Be aware that there are certain rules you should never break when applying for a job to ensure you make a positive lasting impression.

1. The résumé rule. A résumé is a must-have when applying for a job. There are creative ways you can design your résumé to help attract attention, but the key is to submit one. This is the top way, besides an interview, that an employer gets to know you. Just make sure that it’s not 10 pages long. The more work experience you have, the more understandable it is for you to have multiple pages, but aim for two pages or less. If you don’t have a lot of work experience, try to keep it to one page. And, when it comes to a résumé, make sure everything you include on it is true.
   
   
2. The typo rule. If a potential employer finds several typos on your résumé, that is enough reason for them to throw your information out, no matter how great your qualifications are. ALWAYS take the time to proofread and run spell check before submitting. You might even have a friend or family member glance over it just to make sure everything looks good.
   
   
3. The cover letter rule. It might seem old fashioned, but submitting a cover letter shows you’re interested in the available position and that you’ve put some thought into preparing your application. Going above and beyond what is expected will help you get noticed. Also, a tip to remember is to keep your cover letter formal. Don’t include jokes in your cover letter. Humor is better interpreted in person, so a joke-gone-bad on paper could cost you a chance at the job.
   
   
4. The thank-you note rule. Following your interview, send a thank-you card within a few days to let the interviewer know you were grateful for their time and consideration, and that you’re eager to hear back about the job opportunity.
   
   
5. The interview rule. Under no circumstances should you show up to an interview looking sloppy! Landing an interview is a big step and a good sign the company is interested in you. Be sure to look professional for every interview. Don’t show up in dirty, wrinkled clothes with your hair in a mess. This gives the employer the impression you don’t care, and they may move along to find someone who puts forth more effort. Remember, you don’t get a second chance to make a good first impression.
   
   
6. The follow-up rule. If you feel you have to call the interviewer, you should have a valid reason to call. Don’t just call for the sake of calling. If you interviewed for a job, the employer knows you’re interested. It won’t score you any extra points to check in with them daily on the status of the position. If you haven’t heard anything back about the position within a week or so of interviewing, that is a valid reason to call and discuss the process. Calling multiple times each week or day could end up costing you brownie points.

Follow these simple rules to ensure your résumé makes it to the top of the pile, rather than the bottom. Be a standout job applicant!

Next at 10: How to Make Your Resume Newsworthy

Creating a stand-out résumé isn’t a skill that comes naturally to most people. But, communication is one of the top skills employers are looking for, according to our poll. The first demonstration of just how well you communicate will most likely be the résumé an employer sees as they’re looking for candidates.

So, how can you make sure your résumé is newsworthy enough for you to be the topic of conversation around the water cooler tomorrow? Use these tricks from people who get you talking – reporters, who make the news you watch, read, and talk about every day. Here’s how you can think like a reporter when you write your résumé.

5 Ways to Think like a Resume Reporter

Make it Timely – One of the most important parts of reporting is to have news that’s – well, news. Which means it’s not outdated or something you hear every day. For your résumé, this means highlighting the parts of your professional experience that set you apart from the norm. It may also include adding updated language, terms, and software to demonstrate that you’re in-the-know on what’s going on in your field.

Know your Angle – In the news business, the angle of the story is an important element. Many different news outlets may report on the same event, story, or person, so reporters make sure they have an exclusive angle to ensure their story will be unique, interesting, and valuable to the public. Think about your résumé this same way. Chances are it will be in a stack with lots of other résumés with similar background, education, and experience levels – because everyone in consideration qualifies for the job. So, make your résumé stand out by writing it with a great angle. Are you a qualified accountant who just so happens to also be a really great customer service representative? Are you a salesperson with great local connections? Whatever your angle, highlight it in a way that adds to your appeal to that employer, industry, or niche.

Feature Experts and Eyewitnesses – Your local news station doesn’t just show you footage with reporters talking about what’s going on. To make things more interesting and add credibility to their story, they also interview witnesses and experts to talk about what happened. People often list several references on their résumé or include a seperate document listing references. In the world of digital résumés, professional networking site LinkedIn offers the ability for people who have worked with you to leave recommendations about you. These recommendations add credibility to your work history – because they’re essentially eyewitness reports about you as an employee. So, consider asking a trusted source to write a recommendation for your profile or to share a testimonial you could include on the references list you send to potential employers.

Focus on Action – In every great news story, people want to know more than just who was involved, the timeline that transpired, and where it occurred. The main thing people want to know is simple: What happened? So, make sure your résumé doesn’t just read like a list of who, when, and where. Under every job title, describe what you did using action verbs.

Highlight Results – Every good news story has a great ending. So, make sure each section of your résumé includes the results you accomplished in that job. For example, if you increased sales, tell by what percent. If you developed a new plan or process, how did it help the company. Make your résumé newsworthy by including not just a list of your job duties, but also how your work made a difference – in the life of your boss, your co-workers, your customers, or your clients. This will demonstrate that you’re more than the average hire – you’re someone who makes a positive difference and achieves important results.

In today’s competitive job market, having a standout résumé is more important than ever. With high unemployment rates, more applicants are applying for every open job. So, use these tricks from the reporter’s toolbox to make sure your résumé is one that will make headlines.

Have you used any of these ideas for your résumé? Let us know your tips and tricks in the comments.

The Difference a Day Makes

Today’s my birthday. It’s not a milestone birthday like sweet 16, 21, or the hill surpassing 50. It’s just a regular, somewhere-in-the-middle birthday. In fact, it seems fairly insignificant as far as birthday’s go, but to tell the truth, I’m a little sad to see the additional candle on the cake.

I’m not worried about getting older. I’m old enough to know that aging is a natural part of life, and much preferred to the alternative, as the Curious Case of Benjamin Button so strongly convinced me. I just thought I would be a little further along when I got here. I thought I’d be a little more grown-up for this “somewhere-in-the-middle” grown-up age.

Have you ever gotten somewhere only to find your destination did not meet your expectations?  Maybe the endless opportunities you expected to greet you after college aren’t quite so infinite. Maybe you thought you’d have a different job, a different title, or an entirely different career. Maybe this year, instead of retiring off your 401(k), you’re faced with rebuilding it. Maybe you’ve discovered that being your own boss is more overwhelming than freeing.

Life is rarely everything we expect it to be. It’s unpredictable and changing. It has turns, twists, and forks in the most unexpected places. While we can’t foresee the outcome of our future, or even the outcome of tomorrow, we can take steps and choose paths that shape and change our lives.

Abraham Lincoln once said, “The best thing about the future is that it only comes one day at a time.” So, if today you’ve found yourself somewhere unexpected, or a little off course, take it in stride, and start changing your life one day at a time. Don’t wait for the beginning of a new year, or a milestone birthday, start today.

Start small. If you’re looking for a job, send out one more résumé today than you did yesterday, write one more thank-you note to a potential employer, or call one more contact for a possible job opportunity. If you’re rebuilding your savings or 401(k), begin by forgoing your daily Starbucks stop or canceling your cable. If you’re an overwhelmed entrepreneur, use temporary staffing to help lighten your workload, simplify a process, or take a well-deserved day to just clear your head. 

Today’s a new day. Every passing moment your present meets your future. So, make each day count, and it will make all the difference. You may not be able to predict your future, but you can certainly shape it.

Who’s Hiring, Who Isn’t, and How to Get the Job

While some industries continue to see sharp declines in job losses, other industries have remained strong during the recession, and some have even started to bounce back.

According to a recent report released by Beyond.com, Inc., a network of online communities for niche careers, healthcare and information technology are two industries that continue to add jobs at a steady pace. Their third quarter Career Trend Report for 2009 also indicated that sales, sales management, manufacturing, and production industries experienced slight increases in job gains in the third quarter of 2009, while professional services including accounting, finance, engineering, and architecture are experiencing declines in job loss.

For those looking for employment opportunities or looking to change careers, it’s important to market yourself, tailor your résumé to reflect the industry and the job you’re applying for, and research the company before the interview. There are several ways to make sure your résumé is top of mind when decision makers are sifting through piles of applicants.

1. Identify your transferable skills. It’s important that you look at your skills and evaluate how to translate them on your résumé to reflect the job you’re applying for.
2. Market your transferable skills in your job search. Once you have identified your transferable skills, tailor your résumé for each specific job.
3. Network in industry-specific arenas. A key element to finding a job is who you know. By integrating yourself with key players in the industry, you’ll increase your chances of landing an interview or even a job offer. 
4. Research a potential employer. You don’t want to miss out on the job because you didn’t know anything about the company. Research will also help you when you’re preparing a tailored résumé.

Knowing what industries are hiring is important when looking for a job or making a career change. Once you have an idea of what areas are expanding, tailoring your résumé and making the right decisions on how you prepare can influence the hiring manager’s decision on whether or not you get the job.